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Total foreign exchange earnings from tourism during the year 2004 have been estimated at Rs. 21,828 crore as against Rs. 16,428 crore during 2003 and Rs. 14,195 crore during 2002 showing a positive growth of about 32.9% during 2004 over 2003, and 15.7% during 2003 over 2002.
This was stated by the Minister of State for Tourism Smt. Renuka Chowdhury in reply to a question by Smt. Sushma Swaraj in Rajya Sabha today. She further stated that various steps taken by the Government to boost the revenue through tourism industry include:
- Development of tourist spots under its various schemes of infrastructure development of tourist circuits and destinations.
- Direct approach to the consumers through Electronic and print media through the ‘Incredible India’ campaign.
- Creation of World Class Collaterals.
- Centralized Electronic Media Campaign.
- Direct cooperative marketing with tour operators and wholesalers overseas.
- Greater focus in the emerging markets, particularly in the region of China, North East Asia and Sough East Asia.
- Participation in Trade Fairs and exhibitions,
- Use of Internet and web marketing.
- Generating Tourist Publications.
- Re-inforcing hospitality programmes including grant of air passages to invite media personnel and tour operators on familiarization tours to India to get first hand knowledge on various tourism products.
- Launching of Road Shows in key source markets of Europe.
- Focusing on growth of hotel infrastructure particularly budget hotels.
- Enhancing connectivity through augmentation of air capacity and improving road infrastructure to major tourist attractions.
NCJ/DT
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