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In compliance with an order of the Monopolies and Restrictive Trade Practices Commission (MRTP), a private firm called M/s. Agro Tech Foods Pvt. Ltd. has withdrawn its advertisement in the electronic media relating to its product under the brand name ‘Sundrop Heart’. The Commission directed the company to immediately discontinue the impugned advertisement after a Mumbai-based cardiologist complained against the firm manufacturing and selling the product. The complainant had alleged that the advertisement was misleading and could prove detrimental to the health of the gullible consumers.
After giving a series of hearings to the representatives of the company and the complainant, the Commission viewed that the impugned advertisement was misleading in nature and amounted to an unfair trade practice.
SMK/SK/2/2005
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