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Air Sahara has emerged as the new sponsor for the Indian
cricket team after bidding an amount of Rs.313.80 crores.
This amount is for a four year period beginning January
2006. The deal covers 44 tests and 110 ODIs. Another
50 days of cricket may be added over the next four years,
raising the sponsorship value, in the process.
Lalit Modi, vice-president of the Board of Control
for Cricket in India, said that the he deal covers 44
tests and 110 ODIs.
Another 50 days of cricket may be added over the next
four years, raising the sponsorship value, in the process.
Until last month the Sahara group was the team sponsor
at Rs78.10 crore with the deal including non-leading-arm
sponsorship.
This new sponsorship is for leading-arm and chest.
Non-leading-arm sponsorship is yet to be decided.
A new tender for television rights for the next four
years would be announced by the year end. BCCI is awaiting
clear guidelines including whether sharing of cricket
feed with public broadcaster Prasar Bharati is mandatory,
Lalit Modi was quoted as having said.
Eleven companies tried bidding for sponsoring the
team. Six of them qualified to bid. Of these five companies
tendered bids.
Among the losing bidders were Idea (Rs286 crore),
Reliance Infocomm (Rs257 crore), Indian Oil (Rs255.9
crore), and Airtel (Rs251 crore).
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