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- By Parinda News Bureau, April 17, 2006, 10:58 IST
German cosmetics major Art Deco is all set to widen its consumer base in India. It has already begun talks with large retail chains such as Shoppers Stop, Westside and Lifestyle to strengthen the brand.
"We have about 10 sales point in cites like Mumbai, Delhi, Bangalore and Hyderabad and plan to add 20 more by the year end. Art Deco will tap the middle and the premium segment through the outlets and introduce the complete range of cosmetic products in the country," said Benny R, Brand Manager of MKP Distributors, which markets Art Deco products in India.
"The company will market its range of products through big stores in metros and Tier II cities," he said.
The company has only one exclusive retail outlet, Parfum Boutique, in Mumbai and plans to have one each in Delhi and in Bangalore by this year-end.
About setting up its manufacturing unit in India, Benny R said, "All our products are currently being imported. We have no immediate plans to have a manufacturing unit here".
Currently, Art Deco's product range comprises perfumes, skin, nail and body care products. However, the company plans to introduce a complete range for foot care in three months' time.
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