How Yahoo Merchant Solutions Helps you with Marketing your Online Store

After you have signed up with Yahoo Merchant Solutions and opened your online store at Yahoo you will want to get quality visitors to your online store. You have access to several resources and tools to be able to do this. Yahoo is one of the biggest search engines on the Internet and several value-added features that they offer in their merchant solution plans are a result of their clout in the Internet space. Yahoo gives you got $150 in free advertising coupons that you can use to advertise on Yahoo and Google. You also get a free 90 day trial of Submitnet. This is a service that will submit your online store to Yahoo, Google and the major search engines on the Internet. You can announce the launch of your store by sending out an e-mail to people you know or existing customers. You can include products in this professionally designed e-mail and also offer discount coupons to the recipients of the e-mail. This will help you reach out to existing and prospective customers effectively.

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Yahoo gives you a free in Yahoo local. This will help you get geo-targeted traffic to your website. It's especially useful if you're focusing on a specific area for your business. You further get 20% off on listings at Yahoo shopping. Also included is a $50 advertising coupon that you can use on Shopzilla and a free trial worth $50 of Shopping.com.

Many amateurs who design websites end up with a website that is hard to navigate and is not search engine friendly. Using the wizards provided by Yahoo and their web design templates you can be sure that your online store is search engine friendly and will be easily crawled by the crawlers of the major search engines including Yahoo, Google and MSN. This gives you an advantage over the competition when it comes to search engine ranking.

Yahoo gives you a free one-month trial with Campaigner e-mail marketing tools. E-mail marketing is a very important avenue use by Internet marketers and small business owners to generate revenue. You can use opt in lists to sell to the same people over a period of time and create a definite revenue stream. E-mail marketing also helps you stay in touch with customers and build brand loyalty. You can track the effectiveness of your e-mail marketing campaigns, offer discount vouchers and improve your profits. Yahoo also gives you a discount if you decide to offer a featured listing in Yahoo Local Search.

Yahoo merchant solutions offers you up to 1000 e-mail accounts personalized with your domain name as part of the web hosting plan. This means you can provide personal e-mail accounts to each one of your employees. Having separate e-mail accounts for sales, billing and marketing can help you better organize your marketing campaigns and also make your company appear more impressive on its website.

With Yahoo merchant solutions you can create an online store that is powerful in terms of functionality and aesthetic in terms of design. The number of features offered by Yahoo far exceeds any similar offers by other hosting companies.